Jeroen Van Velzen
Hangzhou, China

Inventronics, a global leader of the LED driver market, is pleased to announce that Jeroen Van Velzen has been appointed General Manager of Europe and will be leading the company’s European strategy and execution. Inventronics new innovations and increasing demand from its customers has led it to look for an addition to the European team who will provide exceptional service and management.

“Jeroen has an impressive track record of leadership and strategy development in our industry,” says Marshall Miles, CEO of Inventronics. “We are continuing our investment in the European market and Jeroen is another key person as we look to build a high-performance team, strong customer relationships and world-class service to the lighting OEMs across Europe.”

Van Velzen is an accomplished leader with significant experience in the lighting and technology industry.  He has served in several key leadership positions at widely known companies such as Rena Electronica BV, Lemnis Lighting, Philips and Aruna Lighting which he founded in 2016. Van Velzen has led several global commercial and consumer sales teams where he continuously brought sales growth, has overseen many business units, manufacturing lines, internationalization of companies and redefining company strategy, deployment and implementation.

“I am excited for this opportunity,” says Van Velzen.  “Inventronics has industry-leading products and best-in-class service.  I am committed to enriching their strategic sales plans and helping grow the European channel.  I look forward to collaborating with our partners to show them how Inventronics can provide the solutions and tools they need to build their business.”

Van Velzen’s strong leadership skills and proven successes have already made him a key addition to the Inventronics team. He will complement and enhance Inventronics ability to meet the needs of its customers as it continues to provide quality, innovative products to the marketplace.